About

Meet Jennifer Grace Orr, Founder of Soul Daze
Jennifer Grace Orr is the creative mind behind Soul Daze. A filmmaker with a passion for graphic tees, Jennifer’s journey began long before she created her own brand. Residing just north of Atlanta, she was always drawn to the world of skateboarding culture, dreaming of launching her own brand but unsure of how to bring it to life. Alongside her boyfriend, she spent countless hours skating, listening to hip-hop and rock, and experimenting with DIY shirts using cheap iron-on products. But despite her enthusiasm, she struggled with how to get people to notice her creations.
Determined to pursue her love for design, Jennifer shifted her focus to the camera. She learned photography and video production, eventually studying Film at Georgia State University. After graduating, she worked as a freelance videographer, capturing live events, music videos, and promos for brands. But the desire to create something of her own never faded.
In the spring of 2023, while working as a production supervisor at a local screen printing company, Jennifer finally gained the confidence to take her dream seriously. That’s when Soul Daze was born—an idea rooted in bold self-expression and the journey of finding your purpose.
On January 1, 2024, Jennifer launched her first shirt, “FearLess,” selling through direct messages on social media and word of mouth. What started as a small, personal project quickly gained traction, and now, in 2025, Soul Daze is officially making its mark.
Soul Daze is a testament to Jennifer’s fearless spirit and her belief that everyone has a unique purpose. It’s not just a brand—it’s a movement.